Research shows that Americans spent over $250 billion on wellness in 2018. This category includes things like gym memberships, fitness trackers and other goods and services. Although this sector is already booming, it’s also proven ripe for innovation. The year 2020 has seen plenty of advancements in the wellness space.

One of the most promising and necessary products in the wellness category is the improved Theragun. Awareness of myofascial release techniques has improved drastically over the past decade. This tool has made that practice even more available for people at home. The Theragun has revolutionized the way people can self-treat their muscle knots and fascia. It’s used by professional athletes like Kyrie Irving and many other celebrities. The Theragun applies as much as 60 pounds of force to trouble spots. This can be much more effective, much more quickly, than a foam roller or tennis ball.

Ayana is a wellness company that focuses on mental, not physical, well-being. This service matches clients for therapy with professionals who are similar to them. Whether that means a shared language, gender or ethnic group, Ayana can help underserved communities connect with someone they feel understood by. Over 85% of therapists in the United States are white, and speaking to them can be alienating for people from other groups. Ayana seeks to level the playing field and increase patient comfort when it comes to mental health.

Calm is another tool focused on the softer side of wellness. This mindfulness app has made it easier than ever before to feel good. Offerings at Calm include meditation, bedtime stories read by celebrities and self-development programming. Calm has millions of subscribers who pay a little more than a dollar per week for access to this app.

Finally, Whoop is a fitness tracker with a difference. Unlike most of its competitors in the marketplace, the hardware for this product is free. The software side, however, is only available on a $30 per month subscription model. This tool keeps statistics on measurable indicators including sleep and recovery time. It also measures the intensity of workouts by tracking heart rate and other variables. Whoop was built with serious athletes in mind, but in practical terms it’s found a much wider audience.